Replace Your Sales-Led Motions with Product-Led Growth with Userflow's Esben Friis-Jensen

Userflow lets your team build customized in-app tours, checklists and surveys, without code. It’s a tool to help drive onboarding and trial conversions. It was a conscious choice of the Userflow team to focus on product-led growth from day one. They try to avoid hiring people to solve problems and look into improving the product instead. “The essence of product-led growth - it’s an approach where you think product first instead of people first.” Topics covered in this episode What is product-led growth and what is the difference between product-led and sales-led growth The SaaS industry maturing into PLG How too much customization can make it harder to move away from sales-led motions Examining if PLG is working within a company How to tackle support questions proactively The best tools for product-led growth Links and Resources Esben Friis-Jensen on LinkedIn Esben Friis-Jensen on Twitter Userflow Listen to the episode As always, you can find this episode — along with all previous episodes — in your podcast player of choice. Just search for “SaaS Open Mic”. If you enjoy it, please take a moment to leave us a review, it’d really help us reach a wider audience. Thank you!

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Replace Your Sales-Led Motions with Product-Led Growth with Userflow's Esben Friis-Jensen is an episode from SaaS Open Mic by ChartMogul by ChartMogul.

This episode is 00:27:34 long.

This episode was published on Sep 2, 2021.

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