Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson

In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Soren Marklund, Vice President of Global Services, Technology Consulting, and AI Data Strategy at Ericsson. They explore how Ericsson leverages modern data architectures to enhance customer interactions and drive business benefits. The discussion covers the importance of a unified data operating model, challenges faced with data silos, and the role of AI and machine learning in improving customer service. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can listen to Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson online on Radio and Podcast. Open the player on this page to stream the available audio.

Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson is an episode from Rise of the Data Cloud by Snowflake.

This episode is 00:34:23 long.

This episode was published on Jul 1, 2025.

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