414. Building the future of digital commerce at Lowe’s

Digital transformation in retail is no longer optional, and few leaders have had a front-row seat to its evolution quite like Joseph Cano, senior vice president of digital commerce at Lowe’s. With technology evolving daily and customer expectations rising just as fast, success comes down to one thing — staying relentlessly focused on the customer. That mindset has shaped every step of Cano’s career, with each experience reinforcing the same lesson: When the customer is at the center, navigating new business models and constant disruption becomes easier. (00:00:00) From retail stores to digital leadership (00:07:19) Launching Lowe’s Marketplace at speed (00:10:13) How AI is reshaping the customer experience (00:16:00) A leadership style built on trust and transparency (00:18:59) Inside the culture driving Lowe’s forward (00:21:25) Staying ahead in a constantly evolving retail landscape (00:23:51) A 10-year prediction for the future of retail The National Retail Federation is the world’s largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • Lowe’s Mylo AI Shopping Assistant • Lowe’s Marketplace • Become an NRF member and join the world’s largest retail trade association • Learn about our retail education platform, NRF Foundation, at nrffoundation.org • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • 413: Leading Carhartt through growth, culture and change • 395: Adapting to the rise of AI shoppers

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414. Building the future of digital commerce at Lowe’s is an episode from Retail Gets Real by National Retail Federation.

This episode is 29:16 long.

This episode was published on May 5, 2026.

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