489. The Systems Behind Talkin' Tacos Success: Food Truck to Over 30 Locations - Omar Al-Massalkhi

Roger sits down with Omar from Talkin' Tacos to unpack the systems, leadership, and operational discipline that fueled their growth. This is not a story about luck. It's about building repeatable systems, protecting culture, developing teams, and creating an operation that can scale without sacrificing quality or guest experience. Show Notes: Do the 5-Day Menu Margin Makeover Challenge and turn one item into a repeatable profit driver. 👉 The Profitable Operator Academy: Run a Smarter, More Profitable Restaurant. Discover the proven systems & solutions that drive sales, train staff, and maximize your margins. 1:1 Coaching Option Now Available. Join The Restaurant Academy now: Thank you to our sponsors: Owner.com Owner.com runs automated marketing campaigns for your restaurant that send personalized offers, order reminders, promotions and new menu announcements automatically to your guests. So your marketing works for you every single day. And here's the real power move: Owner.com gives your restaurant your own branded app. Go to Grub Lab Grub Lab completely reinvented the kids' menu. Imagine NBA, NFL and Hollywood brands in augmented reality that bring characters to life right at the table, plus collectible menus with your look and logo that rotate every couple of months so there's always something new. Families stay longer, spend more and come back more often. Turn your kids' menu into a real loyalty driver at Smithfield Culinary Smithfield Culinary serves up perfect proteins for every dish and every daypart like Smithfield's new ready-to-eat select bacon. It's premium, ready-to-cook bacon that saves time, labor and back-of-house costs while helping elevate your menu and bottom line. When you partner with Smithfield, you serve what you love and your guests will love what you serve. Learn more at ZivZo Marketing, Advertising & Video Production ZivZo is not only a full-service marketing agency but restaurant industry pros specializing in animation and video production that brings your restaurant to life. Learn more at

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489. The Systems Behind Talkin' Tacos Success: Food Truck to Over 30 Locations - Omar Al-Massalkhi is an episode from Restaurant Rockstars Podcast by Restaurant Rockstars.

This episode is 00:32:39 long.

This episode was published on May 22, 2026.

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