Why Using "I" Instead of "We" Can Transform Your Design Business - RD355

Welcome to Resourceful Designer! I'm Mark, and today I want to share something fascinating that can make a real difference in how you communicate with your design clients. Did you know that the pronoun you use, choosing "I" instead of "we", can actually impact whether or not a client hires you? Most of us, especially solopreneurs, try to sound bigger and more established by saying "we" when talking to clients, but research shows that using "I" instead creates a stronger emotional connection. When I use "I" instead of "we," clients see me as more personally invested in their project, which boosts satisfaction and even sales. I'll give some practical tips on how to implement this, why it works, and how a simple change in wording can make your business stand out. Stick around for insights that could help you build more profitable and meaningful client relationships!

You can listen to Why Using "I" Instead of "We" Can Transform Your Design Business - RD355 online on Radio and Podcast. Open the player on this page to stream the available audio.

Why Using "I" Instead of "We" Can Transform Your Design Business - RD355 is an episode from Resourceful Designer by Mark Des Cotes.

This episode is 07:46 long.

This episode was published on Dec 2, 2025.

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