Radio and PodcastRadio and PodcastLive Radio & Podcasts
B2C Thinking in a B2B World. It Works. W/ Erik Koenig artwork
Business

B2C Thinking in a B2B World. It Works. W/ Erik Koenig

RazorBranding Podcast by Jaci Russo

Jul 16, 2026Business

Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that instinct is exactly what separates a trusted brand from another systems integrator in...

About This Episode

B2C Thinking in a B2B World. It Works. W/ Erik Koenig is an episode from RazorBranding Podcast by Jaci Russo. Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And...

Podcast

This episode belongs to RazorBranding Podcast.

Listen Online

Use the player on this page to stream the episode online.

Episode Details

Published Jul 16, 2026, audio available.

Related Episodes

Continue listening to more episodes from RazorBranding Podcast.