
Serve First, Sell Never: Relationship Marketing w/ Chelsea Vonder Haar
Jul 8, 2026 - 43:34
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Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that instinct is exactly what separates a trusted brand from another systems integrator in...
B2C Thinking in a B2B World. It Works. W/ Erik Koenig is an episode from RazorBranding Podcast by Jaci Russo. Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And...
This episode belongs to RazorBranding Podcast.
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Published Jul 16, 2026, audio available.