B2C Thinking in a B2B World. It Works. W/ Erik Koenig

RazorBranding Podcast by Jaci Russo

Jul 16, 2026Business

Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that instinct is exactly what separates a trusted brand from another systems integrator in...

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