Frameworks Over Playbooks W/ Andy Weiss
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Andy Weiss , CMO and marketing strategist,...
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RazorBranding Podcast Podcast Guide
Listen to RazorBranding Podcast, a Business podcast by Jaci Russo. Stream 268 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Episodes
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B2C Thinking in a B2B World W/ Juliana Pereira
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael sit down with Juliana Pereira , marketing consultant and...
Building a Brand from the Inside Out w/ Michelle Herl
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Michelle Herl , Vice President of Marketi...
Legal Marketing and the Art of Standing Out W/ William McLaughlin
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with William McLaughlin , Director of Marketing...
Scaling a Brand Across Locations w/ Laurie Leer
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Laurie Leer of SingerLewak to talk about w...
Niche Branding w/ Howard Kelly
In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Howard Kelly , Director of Marketing at...
Marketing from Both Sides w/ Chanelle Yarber
In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Chanelle Yarber , a marketing strategist, agen...
Data Driven Branding w/ Libby Cain
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Libby Cain of Extraco Banks to discuss how...
Branding by the Numbers w/ Cathy Bertrand
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael Russo sit down with Cathy Bertrand , a marketing leader...
Branding in the Niches W/ Rob Einterz
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael Russo sit down with Rob Einterz , a marketing leader in...
Banking, Branding, and the Power of Different Thinking w/ Camberly Gilmartin
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Camberly Gilmartin , a seasoned marketing...
Branded in Stone w/ Sam Arcot
How do you market a craft that most people don’t fully understand—and can’t buy on impulse? In this episode of He Said, She Said: Razor Bran...
Branding That Builds Trust w/ Ann Barilleaux
In this episode of He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Ann Barilleaux , SVP Marketing Director for J...
Branding Without a Rebrand w/ Sean Schnipper
What happens when your competitor becomes your sister brand—and you’re the one responsible for marketing both? In this episode of He Said, S...
Branding Through Acquisition w/ Ronnie Hay
What happens to a brand when growth comes fast—and comes through acquisition? On this episode of He Said, She Said: Razor Branding™ Podcast...
Branding from Above w/ Andrew Mullin
What does it take to market a global tech company in an industry that still feels new to most buyers? In this episode of He Said, She Said:...
Branding Beyond the Balance Sheet w/ Sunny Ricks
Marketing professional services is hard. Marketing accounting might be one of the hardest versions of that challenge. On this episode of the...
Manufacturing, Relationships, and Branding w/ Lisa Kilwin
What happens when your company does incredible work… but you can’t show half of it? On this episode of He Said, She Said: Razor Branding™ Po...
Branding That Keeps the Lights On w/ Matt Stephenson
Cummings Electrical isn’t the electrician you call when a breaker flips. They’re a major commercial and industrial contractor doing high-sta...
The Sunny Side of Branding: Emotion, Evidence, and Marketing That Works w/ Sunshine Makarow
With a name like Sunshine Makarow , you expect bright energy — and she absolutely delivers. Sunshine joins us to talk about marketing in a h...