B2C Thinking in a B2B World. It Works. W/ Erik Koenig
Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that insti...
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RazorBranding Podcast
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RazorBranding Podcast Podcast Guide
Listen to RazorBranding Podcast, a Business podcast by Jaci Russo. Stream 276 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Episodes
20 of 276 episodesServe First, Sell Never: Relationship Marketing w/ Chelsea Vonder Haar
Most mortgage companies compete on rate. Chelsea Vonder Haar competes on relationship. In this episode of He Said, She Said: Razor Branding™...
Breaking Through the B2B Noise w/ Joya Scarlata
In B2B marketing, the biggest challenge isn’t always budget or bandwidth – it’s standing out in a market where every compe...
From First to Five Nine: Rebranding with Purpose w/ Jeff McCarthy
What does it take to walk away from a name your organization has carried for over 160 years – and replace it with something no one has...
Thought Leadership as a Growth Strategy W/ Wendy Gugora
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Wendy Gugora , Director of Marketing at P...
Strategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs , First Vice President of M...
Relationships Over Rates – Community Banking Done Right W/ Bryce McCuin
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Bryce McCuin , Director of Marketing at Ba...
From Agency Life to In-House Strategy W/ Heather Johnson
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Heather Johnson , marketing leader at TIE...
Frameworks Over Playbooks W/ Andy Weiss
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Andy Weiss , CMO and marketing strategist,...
B2C Thinking in a B2B World W/ Juliana Pereira
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael sit down with Juliana Pereira , marketing consultant and...
Building a Brand from the Inside Out w/ Michelle Herl
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael sit down with Michelle Herl , Vice President of Marketi...
Legal Marketing and the Art of Standing Out W/ William McLaughlin
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with William McLaughlin , Director of Marketing...
Scaling a Brand Across Locations w/ Laurie Leer
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Laurie Leer of SingerLewak to talk about w...
Niche Branding w/ Howard Kelly
In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Howard Kelly , Director of Marketing at...
Marketing from Both Sides w/ Chanelle Yarber
In this episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Chanelle Yarber , a marketing strategist, agen...
Data Driven Branding w/ Libby Cain
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Libby Cain of Extraco Banks to discuss how...
Branding by the Numbers w/ Cathy Bertrand
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael Russo sit down with Cathy Bertrand , a marketing leader...
Branding in the Niches W/ Rob Einterz
In this episode of the He Said, She Said: Razor Branding™ Podcast , Jaci and Michael Russo sit down with Rob Einterz , a marketing leader in...
Banking, Branding, and the Power of Different Thinking w/ Camberly Gilmartin
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Camberly Gilmartin , a seasoned marketing...
Branded in Stone w/ Sam Arcot
How do you market a craft that most people don’t fully understand—and can’t buy on impulse? In this episode of He Said, She Said: Razor Bran...