Personal Care, Global Responsibility

Can major corporations truly do well by doing good? Alexander Habib, VP of Sustainability Communications at L'Oréal, reveals how the €43.5 billion beauty giant has embedded environmental considerations into every aspect of operations over 25 years. Chair of the Personal Care Products Council's sustainability committee, Habib explains why L'Oréal discontinued their seemingly perfect Maybelline Green Edition mascara and what it taught them about consumer behavior. "Consumers like sustainability, but not necessarily as a benefit," he notes, describing how the company shifted from separate sustainable product lines to integrating eco-features throughout their core portfolio. The conversation explores L'Oréal's SPOT tool—now a design standard for every new product—and how the company achieved record 20% operating margins while pursuing ambitious 2030 sustainability goals. Alexander Habib serves as VP of Sustainability Communications at L'Oréal, where he leads storytelling for the beauty giant's ambitious environmental transformation. With a career rooted in impact-driven work, Habib transitioned from New Jersey politics and campaigns to corporate communications, bringing policy expertise to sustainability advocacy. As chair of the Personal Care Products Council's sustainability committee, he helps scale sustainable practices across the beauty industry, from major corporations to small players. His work focuses on embedding environmental considerations into every aspect of business operations, from product design to market strategy, demonstrating how financial and environmental performance can be inextricably linked for long-term business resilience. In This Episode: (00:00) Alex's career journey from politics to sustainability communications (08:18) Leading sustainability committee at Personal Care Products Council (12:02) L'Oréal's 25-year sustainability commitment and age of adoption story (17:23) Financial performance aligned with environmental impact and business resilience (22:00) Closing remarks and Antenna Group information Share with someone who would enjoy this topic, like and

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Personal Care, Global Responsibility is an episode from Raising Your Antenna by Keith Zakheim.

This episode is 00:23:28 long.

This episode was published on Dec 10, 2025.

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