Scaling the Circular Economy

Did you know the U.S. has only 27 years of median landfill capacity left while throwing away $6.5 billion in reusable materials every year? Ron Gonen, Founder and CEO of Closed Loop Partners, challenges everything you thought you knew about recycling economics. With backing from Walmart, Unilever, Coke, and Pepsi, Ron reveals how America has only 27 years of median landfill capacity left while throwing away $6.5 billion in reusable materials annually. "The landfill industry deserves a PR award of the century," Ron argues, exposing how they convinced us recycling costs money when landfill disposal actually costs more per ton. Can circular economy become the rare bipartisan win in Washington? Ron explains why robotics, material science, and supply chain chaos are finally making his vision scalable. Ron Gonen is the Founder and CEO of Closed Loop Partners, a venture capital firm investing in circular economy solutions backed by Walmart, Unilever, Coke, Pepsi, and other Fortune 500 companies. His sustainability journey began in 1980s Philadelphia, babysitting for green architect Paul Macht, and continued when he co-founded Recycle Bank in 2003. Ron later served in the Michael Bloomberg administration, where he gained critical insights into municipal waste management. He launched Closed Loop Partners in 2014 to address the growing complexity, cost, and risk of global supply chains. Ron's work focuses on robotics, material science, and infrastructure that makes circular economy economically viable and politically bipartisan. In This Episode: (00:00) Ron Gonen's sustainability path begins in his babysitting days (07:48) Post World War II consumer culture and the Madison Avenue shift (10:10) Career journey from Recycle Bank through Bloomberg to Closed Loop (15:43) Landfill industry's PR triumph and the real economics of recycling (20:13) Age of adoption answer: supply chains, bipartisan support, and robotics (25:46) Climate community must become more inclusive and less exclusive Share with someone who would enjoy this topic, like and

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Scaling the Circular Economy is an episode from Raising Your Antenna by Keith Zakheim.

This episode is 00:30:30 long.

This episode was published on Mar 24, 2026.

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