Engineering a Sustainable Future

How does an engineering company balance profit with purpose while transforming the food system? Jill Meiburg, Head of Group Communications and Brand at GEA Group, shares how the 143-year-old German industrial equipment leader is tackling humanity's greatest challenge: feeding 10 billion people by 2050 while achieving net zero by 2040. With 25 years in corporate communications across Deutsche Telecom and logistics giants, Jill now leads the narrative for a company processing every fourth package of pasta and every third chicken nugget globally. "We're not out there just to save the planet. We're out there to make money on this," she explains, highlighting GEA's Mission 30 strategy targeting 60% sustainable solution revenue. The company made headlines by becoming one of the first to implement "Say on Climate" shareholder voting, passing with an impressive 98.5% approval. Jill Meiburg serves as Head of Group Communications and Brand for GEA Group, a 143-year-old German industrial equipment leader generating 5.4 billion euros in revenue. With 25 years of corporate communications experience across telecommunications and logistics giants including Deutsche Telecom and Deutsche Post's DHL Group, she transitioned to industrial machinery and process technology in 2020. An American working in Germany, Jill studied international relations and became fluent in German through a Robert Bosch Fellowship. She now leads communications for a company processing every fourth package of pasta and every third chicken nugget globally, while driving GEA's ambitious Mission 30 strategy to achieve net zero by 2040 and grow sustainable solution revenue to 60% by 2030. In This Episode: ● (00:00) Jill's career journey ● (06:41) Transition from telecom to industrial equipment sustainability ● (11:20) GEA's Age of Adoption story and mission transformation ● (17:32) Say on Climate vote and executive compensation alignment ● (21:17) New Wisconsin food application technology center opening ● Share with someone who would enjoy this topic, like and

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Engineering a Sustainable Future is an episode from Raising Your Antenna by Keith Zakheim.

This episode is 00:24:45 long.

This episode was published on Sep 23, 2025.

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