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456 690 Wholesale Accounts and We Still Found Money Left on the Table, Case Study with Rachel O’Neill, Loftipop artwork
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456 690 Wholesale Accounts and We Still Found Money Left on the Table, Case Study with Rachel O’Neill, Loftipop

Proof to Product by Katie Hunt

Aug 20, 202612:24Arts and Design

Thirteen years in business. Nearly 700 wholesale accounts. And the biggest shift Rachel O'Neill of Loftipop made this year was admitting her wholesale business was being run like a D2C channel. If you started in direct-t...

About This Episode

456 690 Wholesale Accounts and We Still Found Money Left on the Table, Case Study with Rachel O’Neill, Loftipop is an episode from Proof to Product by Katie Hunt. Thirteen years in business. Nearly 700 wholesale accounts. And the biggest sh...

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This episode belongs to Proof to Product.

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Episode Details

Published Aug 20, 2026, 12:24 long, audio available.