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Proof to Product

Katie Hunt

Proof to Product takes you behind the scenes of growing a product-based business. Join us each week as TSBC alumni, speakers and friends share their successes, struggles and how they’ve made...

Episodes

20 of 571 episodes

Quick Hit: Should I Create My Own Gift Guide For the Upcoming Holidays?

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making...

05:31Oct 8, 2026

463 | How NY NOW’s New Ownership is Reimagining the Experience For Brands and Buyers with Dorothy Belshaw

Dorothy Belshaw has spent more than three decades in the gift, home, and trade show industries. She's led some of North America's biggest ma...

38:03Oct 6, 2026

Quick Hit: Is My Business Serving Me What I Really Want?

Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members. I love sharing these c...

07:18Oct 1, 2026

462 | The 5-Day Exercise That Sets Your #1 Business Priority Every Quarter with Katie Hunt

Most product-based business owners do their strategic planning late at night or in the car with ten spare minutes. Or they make a big list o...

19:14Sep 29, 2026

Quick Hit: How Do I Decide What New Products to Add to My Line?

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making...

06:30Sep 24, 2026

461 | How to Use Faire Without Paying Commission on Every Order with Katie Hunt

I've been having a lot of conversations lately, both private and public, about Faire. Some of you love the platform. Some of you hate it. An...

21:19Sep 22, 2026

Quick Hit: Do You Really Need to Know Everything Before You Start?

Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members. I love sharing these c...

06:48Sep 17, 2026

460 | Building a Cohesive Product Line with Amita Nair, Amicreative

When you're deciding which products to add to your line, you probably think about sales data first. But that's only part of the story. Amita...

43:26Sep 15, 2026

Quick Hit: How Can I Practice Self-Care During a Busy Work Season?

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. An...

06:14Sep 10, 2026

459 | What Happens When You Build a Successful Business You No Longer Want to Run with Lisa Congdon

Today I'm talking with someone I've admired for a long time— artist, author, illustrator, and creative entrepreneur Lisa Congdon . Lisa has...

35:55Sep 8, 2026

Quick Hit: How Do I Find My Unique Voice as an Artist When The World is Hard?

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. An...

07:19Sep 3, 2026

458 | How Her Watercolor Kits are Helping People Reconnect with Their Creativity with Melissa Hyatt

Today's conversation is about building a business that truly evolves alongside your life and also having the courage to reinvent yourself mo...

35:27Sep 1, 2026

Quick Hit: Should I Be Collaborating More in My Business?

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. An...

05:37Aug 27, 2026

457 | The Cost of Not Doing Paper Camp with Katie Hunt

What did it cost you to not do Paper Camp last round? Not what it costs to join the program — we'll get to that. I'm talking about the other...

14:14Aug 25, 2026

456 | 690 Wholesale Accounts and We Still Found Money Left on the Table, Case Study with Rachel O’Neill, Loftipop

Thirteen years in business. Nearly 700 wholesale accounts. And the biggest shift Rachel O'Neill of Loftipop made this year was admitting her...

12:24Aug 20, 2026

455 | From 3 to 50 Wholesale Accounts With a Day Job and a New Baby, Case Study with Sherry Lam, Sherry's Palette

"My business is too young for this." If you've ever said that about wholesale, this episode is for you. Sherry Lam joined Paper Camp with fe...

12:46Aug 19, 2026

454 | From 75 to 125 Wholesale Accounts including Her First Key Accounts, Case Study with Charina Cabanayan, Orchid & Pine

You know that moment when your business starts asking more of you than your systems can deliver? A key account shows interest, your line is...

13:52Aug 18, 2026

Quick Hit: What Do I Do If My Wholesale Pitch Isn’t Working?

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making...

08:29Aug 13, 2026

453 | 2026 Faire Summer Market Recap with Katie Hunt

Here it is, your long-awaited, highly anticipated Faire market recap for this summer season. I've been watching brands in our community have...

20:35Aug 11, 2026

Quick Hit: What Does It Take to Get Into My Dream Store?

Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this...

09:53Aug 6, 2026