435 Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype

This week I am joined by Ilana Griffo and Katie Johnson, the founders of Goodtype and the authors of the new book Follow Your Art . If you're not familiar with Goodtype, it started as a platform celebrating lettering artists and creatives around the world. Over time, it's grown into a community that encourages artists to develop their voice, share their work, and support one another in their creative process. In today's conversation, Ilana and Katie share their story behind the new book and the deeper message at the heart of it— that building a creative career isn't just about making art. It's about learning to trust yourself and your perspective as an artist. We talk about what it actually looks like to find your creative style, especially when you feel like the market is already crowded. They share their thoughts on identifying your special sauce as an artist, why perfectionism can keep so many creatives stuck, and how putting your work out into the world before it feels ready is often the thing that helps your voice emerge. If you've ever struggled with confidence in your creative voice, or you just needed a reminder that your perspective in art matters, this conversation is for you. Today's episode is brought to you by our Is Wholesale Right for You private podcast ! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today! SIGN UP You can view full show notes and more at Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

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435 Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype is an episode from Proof to Product by Katie Hunt.

This episode is 34:57 long.

This episode was published on Mar 24, 2026.

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