429 Fix the Wholesale Foundation Before You Scale, Case Study with Zeba Parkar, Treleaf

Today I want to share a case study with you featuring one of our Paper Camp alum, Zeba Parkar of Treleaf. Before we dive in, I wanted to tell you about a free workshop that I'm hosting on February 18th at 10:30am Pacific Time. This wholesale buying season has been really eye-opening. I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've seen a lot of the same patterns show up again and again. Usually, these patterns tie to missed opportunities, outdated strategies or even small changes that we can make to enhance our sales. I will also say the market is changing. Things are happening in the economy and in the world, and that's affecting sales and we can't be using the same playbook. In this free workshop , I'm going to talk about how you can land consistent wholesale orders without over-relying on Faire without using bad wholesale pitches or discounting. I'm going to show you what you should be doing and how you can optimize. I'm also going to tell you about our upcoming Paper Camp program which we will be opening for enrollment soon! You can RSVP for this free workshop at LINKS MENTION IN THIS EPISODE: Zeba's website | Follow on Instagram 320 | The Challenges Of Bringing A New Product To Life With with Zeba Parkar, Treleaf 388 | Leveraging Funding to Expand Your Business with Zeba Parkar, Treleaf You can view full show notes and more at Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

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429 Fix the Wholesale Foundation Before You Scale, Case Study with Zeba Parkar, Treleaf is an episode from Proof to Product by Katie Hunt.

This episode is 07:21 long.

This episode was published on Feb 10, 2026.

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