Defining and Delivering Radical Value with Mark Boundy

“Value only exists in the customer’s mind.” In this episode we speak with Mark Boundy , founder of Boundy Consulting and author of Radical Value , about the single most important, but often misunderstood, concept in business: perceived customer value. Mark lays out a compelling argument that businesses must deliver outcomes customers care about and that true pricing power comes from helping customers quantify the results they’ll achieve. They explore how most companies still struggle to align internally around a clear definition of value, why nearly all B2B marketing still centers on the vendor (instead of the customer), and how product teams can use value conversations to guide innovation, pricing, and positioning. If you’ve ever wondered how to justify price premiums, this episode is the one. For show notes and more resources, visit: Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at .

You can listen to Defining and Delivering Radical Value with Mark Boundy online on Radio and Podcast. Open the player on this page to stream the available audio.

Defining and Delivering Radical Value with Mark Boundy is an episode from Product Chats Podcast by Pragmatic Institute.

This episode is 47:02 long.

This episode was published on Jul 18, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Product Chats Podcast when more episodes are available from the podcast feed.