How AI Can Help PMs Make Better Decisions with Jordan Nolf

“How do you turn overwhelming data into clear, actionable product decisions?” In this episode, we speak with Jordan Nolff, VP of Growth at Productboard, about the evolving role of AI and customer insights in modern product management. With a background that spans consulting, leading product growth at SurveyMonkey, and now scaling Productboard, Jordan brings a unique perspective on how PMs can transform information overload into strategic clarity. He shares how Productboard has evolved from a roadmapping tool into a comprehensive platform that centralizes customer feedback, competitor intelligence, personas, OKRs, and more—all designed to help product teams make better decisions and communicate them effectively. The conversation also explores how AI can augment this work, helping PMs reduce context switching, improve handoffs, and democratize knowledge across organizations. For product managers looking to navigate the hype around AI while still keeping customers at the center, this episode offers ways to get the ball rolling. For show notes and more resources, visit: pragmaticinstitute.com/resources/podcasts Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at pragmaticinstitute.com.

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How AI Can Help PMs Make Better Decisions with Jordan Nolf is an episode from Product Chats Podcast by Pragmatic Institute.

This episode is 32:57 long.

This episode was published on Sep 19, 2025.

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