Exit-Ready Marketing: Shiv Narayanan on Making Marketing Measurable in PE-Backed Companies

Paul Stansik sits down with Shiv Narayanan—founder of How to SaaS and author of Exit-Ready Marketing—to break down what most private equity firms and portfolio companies get wrong about marketing. They explore how to make marketing a measurable, scalable lever for value creation, from diligence to exit. Shiv shares the frameworks he's used across countless engagements to tie marketing strategy, budget, and team structure to real business outcomes. If you're tired of vague brand goals and unaccountable spend—or you're just trying to figure out what "good marketing" looks like in a PE context—this episode gives you the language, metrics, and mindset to make marketing work like a growth function.

You can listen to Exit-Ready Marketing: Shiv Narayanan on Making Marketing Measurable in PE-Backed Companies online on Radio and Podcast. Open the player on this page to stream the available audio.

Exit-Ready Marketing: Shiv Narayanan on Making Marketing Measurable in PE-Backed Companies is an episode from Private Equity Funcast by Jim Milbery.

This episode is 01:01:50 long.

This episode was published on Jun 10, 2025.

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