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A new piece from the Wall Street Journal introduces the idea of being "alternatively influential" …people who drive real impact without massive follower counts. Joe and Robert break it down: Is this just a rebrand of "ni...
The Rise of the "Alternatively Influential" (524) is an episode from PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose by Joe Pulizzi & Robert Rose. A new piece from the Wall Street Journal introduces the idea of...
You can listen to The Rise of the "Alternatively Influential" (524) online on Radio and Podcast. Open the player on this page to stream the available audio.
The Rise of the "Alternatively Influential" (524) is an episode from PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose by Joe Pulizzi & Robert Rose.
This episode is 01:11:39 long.
This episode was published on Mar 20, 2026.
This episode belongs to PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose.
Use the player on this page to stream the episode online.
Published Mar 20, 2026, 01:11:39 long, audio available.

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