Business

The Rise of the "Alternatively Influential" (524)

PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose by Joe Pulizzi & Robert Rose

Mar 20, 202601:11:39Business

A new piece from the Wall Street Journal introduces the idea of being "alternatively influential" …people who drive real impact without massive follower counts. Joe and Robert break it down: Is this just a rebrand of "ni...

About This Episode

The Rise of the "Alternatively Influential" (524) is an episode from PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose by Joe Pulizzi & Robert Rose. A new piece from the Wall Street Journal introduces the idea of...

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This episode belongs to PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose.

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Published Mar 20, 2026, 01:11:39 long, audio available.

The Rise of the "Alternatively Influential" (524)

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