AI Can Now Do Marketing. Now What? (523)

This week, Joe Pulizzi and Robert Rose dig into fascinating new research from Anthropic that reveals how large language models are already capable of executing many traditional marketing tasks. The conversation quickly turns into a deeper question. Is the real disruption AI itself, or the fact that many leaders in mid-size and enterprise organizations never truly valued marketing in the first place? If machines can now execute the tactics, what happens to marketing teams that were already fighting for credibility inside their organizations? The discussion explores what the research means for the future of marketing roles, how AI will reshape tactical execution, and whether strategy, creativity, and trust-building become the true competitive advantages. As usual, Joe and Robert have plenty of opinions and a few laughs along the way. In other news, Meta makes another big move by acquiring Moltbook . Is this a calculated, low-risk gamble from the tech giant, or does the move signal growing pressure in the AI platform race? Meanwhile, LinkedIn content is increasingly appearing in responses from AI chatbots and generative search tools. Joe and Robert discuss what this shift means for marketers and content creators trying to remain visible as discovery moves away from traditional search engines. Winners and Losers Winner : Tecovas: A clever follow-up short film connected to a Super Bowl ad campaign shows how brands can extend the life of expensive tentpole advertising. Winner : Coinbase launches its new "NPC Break-Free" campaign that will run during the Academy Awards , taking a bold creative swing at culture, conformity, and crypto skepticism. Rants and Raves Robert dives into BlackRock and the f allout surrounding its private credit strategy , raising questions about risk and transparency. Joe closes the show with a rant about a stunning operational blunder by United States national baseball team during the World Baseball Classic .

You can listen to AI Can Now Do Marketing. Now What? (523) online on Radio and Podcast. Open the player on this page to stream the available audio.

AI Can Now Do Marketing. Now What? (523) is an episode from PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose by Joe Pulizzi & Robert Rose.

This episode is 01:07:56 long.

This episode was published on Mar 13, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose when more episodes are available from the podcast feed.