443. The NIL Advantage & Building Custom AI w/ Digger Earles, Laborde Earles

What happens when you stop buying AI tools and start building your own? Digger Earles bets that the firms that win the next decade won't just adopt technology—they'll customize it. In this episode, he breaks down how Laborde Earles is using an in-house AI specialist, athlete partnerships, and a relentless focus on data to drive bigger fees, stronger referrals, and smarter growth. You need a marketing partner that operates with the same level of obsession as you. Rankings.io is the elite performance marketing agency for personal injury law firms, and our standard is simple: proof over promises. Visit Rankings.io and see the proof for yourself. On this episode, you'll learn: Why hiring an in-house AI expert creates immediate operational wins across PI firms. How NIL partnerships build trust faster than traditional legal advertising. The surprising reason why fewer cases can lead to higher fees and better outcomes. How creating client "fans" helps generate a referral machine that drives 70% of new business. If you like what you hear, hit

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443. The NIL Advantage & Building Custom AI w/ Digger Earles, Laborde Earles is an episode from Personal Injury Marketing Mastermind by Chris Dreyer.

This episode is 29:26 long.

This episode was published on Jun 11, 2026.

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