Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now

Stop guessing. Get the blueprint you need to scale fast. Book your spot: (only 3 spots available). Is your Meta ad strategy outdated? If you're still running campaigns with a rigid funnel approach, you're probably missing out. In this episode, we break down the evolving landscape of Meta campaigns and share insights on how to cut through the noise. We explain why targeting not just existing customers but new and engaged audiences is necessary for driving real growth. Lauren walks us through her "Five Horsemen" strategy, view-through vs. click-through conversions, and why creative diversification should be at the core of your Meta campaigns. We also share the metrics you should track and the strategic adjustments that can lower your cost per acquisition. Join us if you want to grow your brand with more engaged audiences and less wasted ad spend. In This Episode: - Analyzing audience segments in Meta - The "Five Horsemen" funnel strategy - Meta’s limitation in using lead events for sales campaigns - Leveraging reach campaigns in Meta ads - The creative diversification strategy for boosting engagement - Transforming well-performing organic reels into ads - Running ads to earn trust versus increasing sales - Using Meta’s campaign data as directional data Mentioned in the Episode: Part 1 of this episode: Partner With Our Marketing Experts: Tier 11’s Data Suite: Meta Ads Creative Diversification Playbook: Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: Follow and listen on Spotify:

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Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now is an episode from Perpetual Traffic by Tier 11.

This episode is 39:34 long.

This episode was published on Mar 20, 2026.

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