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Perpetual Traffic

Tier 11

Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media...

Episodes

20 of 519 episodes

Why the Most Important Step in Your Creative Strategy Has Nothing to Do With Creative

Still guessing which ads are working? Let Tier 11 build the creative strategy and measurement system behind your Meta ads: https://www.tiere...

37:25Oct 27, 2026

Before You Add Another Marketing Channel, Ask This One Question

Is the ad you're about to pause the one feeding every sale in your account? And is that shiny new channel really the fix for a rough month,...

38:42Oct 20, 2026

If Your Sales Funnel Has a "Book a Call" Button...This Episode Is for You

Everyone tells you to put a booking calendar at the end of your funnel. What if that's exactly where you're losing half your leads? For busi...

34:30Oct 13, 2026

The Unified Marketing Strategy Behind MyFitnessPal's 220 Million Users

What's the real cost of running brand and performance marketing as separate teams? It is more than most marketing leaders want to admit. Whe...

47:43Oct 6, 2026

Your Marketing Team Shouldn't Write Your Ads — Here's Who Should

Is your creative saying the same thing over and over? We can help you build a messaging strategy that scales your paid media. Talk to us at:...

38:43Sep 29, 2026

Why Your 'Winning' Ad Is Probably the One You're About to Kill

Running ads across multiple channels and not sure which ones are actually driving growth? Our teams can audit your attribution and show you...

37:28Sep 22, 2026

Why Your Best-Performing Ad Might Be the One Getting Zero Conversions

Your top-of-funnel ads might be driving more of your conversions than you realize. Let us audit your account and show you what's really work...

47:54Sep 15, 2026

They Grew to $10M+ on Angles That Worked...Here's What Scales Them to $100M

Has your Meta ads performance stalled? We can help you redesign your messaging and creatives for sustained growth. Talk to us at: https://ww...

37:32Sep 1, 2026

Hit the Google Ads Ceiling? Here's the Creative Strategy That Breaks It

Struggling to scale your ads? Spending more won’t fix the problem. Let’s figure out why your growth strategies are not working. Talk to us a...

34:04Aug 25, 2026

Bad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix

Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your busine...

42:28Aug 18, 2026

$5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First

Is your marketing team running campaigns blindly? Grab your copy of our FREE nCAC calculator to guide them with the metrics that matter: htt...

41:53Aug 11, 2026

One Lead Gen System, 1,000 Agents, $1.5M/Month: Here's the Architecture

Do you need an expert analysis of your ad account and creative strategy? Talk to us at https://www.tiereleven.com/apply Are your ad campaign...

28:00Aug 4, 2026

From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why

Download our Marketing Performance Indicators (MPI) checklist to track the key metrics that accurately measure your marketing efforts: https...

49:40Jul 28, 2026

3 Ways AI Is Quietly Replacing Traditional CRO

Stop losing revenue after the click! Get your free conversion audit at https://www.tiereleven.com/cro/service Are you optimizing your ads bu...

35:03Jul 21, 2026

Half Your Ad Budget Is Working Against You (And You Don't Know It)

Is your cost per lead rising with no clear reason? Let’s figure out what’s not working together. Book a call with our team: https://www.tier...

42:49Jul 14, 2026

They Were Spending $115K a Month Without Knowing What Worked

Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: https://perpetualtraffic.com/mpi Are you making six...

37:05Jul 7, 2026

What a Live CRO Audit Reveals That Your Design Agency Never Shows You

Stop losing revenue after the click! Let’s find the leak before your next ad. Get your free CRO audit at: https://www.tiereleven.com/cro/ser...

43:37May 26, 2026

Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works

The conversion problem is not in your ad account. It's in the gaps between your ads, landing pages, data, and unit economics. Sign up for ou...

32:43May 19, 2026

Chick-fil-A's Secret to 15% Growth for 37 Years Straight

What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your s...

47:04May 12, 2026

How to Become a Supercommunicator (Ask These Questions)

Do you often feel like your conversations aren't going anywhere? Or that you’re not connecting as deeply as you'd like? It turns out, most o...

17:53May 5, 2026