The Verdict? The Nation Brands Index 2022 and Russia's fall from grace.
Dec 16, 2022 - 31:21
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Episode 34: The Power of “From”: The Country-of-Origin Effect
This episode revisits a key concept in the study of international image: the ‘country-of-origin effect’ by which countries can enhance the value of products made there and vice versa. Simon notes that an estimated 1/3 of...
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