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Episode 44: Weighing Image Strategies for Low-Income Countries artwork
News & Politics

Episode 44: Weighing Image Strategies for Low-Income Countries

People, Places, Power by Nick Cull & Simon Anholt

Sep 22, 202232:13News & Politics

This episode considers the utility of place branding and soft power strategies for countries least developed in these areas. The conversation begins by separating the value of a focused tourism promotion campaign from mo...