Consciously Communicating Brand Values Through Action

OnBrand with Sarah Grace McCandless by Shay Washington

Jun 14, 202139:50Business

“A brand is more than just the products it sells, more than just the price it sells it for … A brand is an experience. And if you think about your brand as a total experience, then you’re going to build much greater loya...

Related Episodes

Continue listening to more episodes from OnBrand with Sarah Grace McCandless.

Crafting a Customer-Centric Brand With Ryan Turner

Sep 13, 2021 - 34:51

"Brands that are doing social really well today are the ones that have mastered the art of listening real...

Creating a “Wow” Brand Experience With Sit Still Kids

Aug 30, 2021 - 34:33

“As we have evolved the experience, [we] really looked at it as a dual experience. What happens to Mom an...

Creating Personalized CX via Content & Curation With MagellanTV

Aug 2, 2021 - 32:09

“When we saw this VOD revolution taking place, it was kind of like a lightbulb went off. And we said, ‘He...

The Art of Creating Brand Advocates With Shep Hyken

Jul 26, 2021 - 40:31

“I could turn that repeat business into loyal business. How do I do that? I have to create some kind of a...

How Brands Build Relationships Through Gaming With Tripleclix

Jun 28, 2021 - 36:31

“How are we giving them value? The time they’re spending with your brand, how do you make it worthwhile f...

Infusing Science & Soul Into Building a Brand With TuMe

Jun 21, 2021 - 34:52

“That’s the biggest thing I would say. Just start. Really do it from inside of you. So really believe it,...

Empowering Your CX Team Through a People-Centric Approach

Jun 7, 2021 - 45:59

“You have to empower every single team. You have to empower them to know that their jobs matter, that the...

Transcending Traditional Thinking to Create & Innovate

Jun 1, 2021 - 39:26

“It’s not that easy to ‘think differently,’ because unconsciously, we are filtering the world through wha...