Crafting a Customer-Centric Brand With Ryan Turner
"Brands that are doing social really well today are the ones that have mastered the art of listening really broadly — at scale — and listeni...
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Business
OnBrand with Sarah Grace McCandless
OnBrand features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace...
Episodes
20 of 34 episodes
Creating a “Wow” Brand Experience With Sit Still Kids
“As we have evolved the experience, [we] really looked at it as a dual experience. What happens to Mom and Dad when they walk in the door, a...
Creating Personalized CX via Content & Curation With MagellanTV
“When we saw this VOD revolution taking place, it was kind of like a lightbulb went off. And we said, ‘Here it is. Now we can do this. We ca...
The Art of Creating Brand Advocates With Shep Hyken
“I could turn that repeat business into loyal business. How do I do that? I have to create some kind of a connection. The way that’s done is...
How Brands Build Relationships Through Gaming With Tripleclix
“How are we giving them value? The time they’re spending with your brand, how do you make it worthwhile for them? Those are the kinds of thi...
Infusing Science & Soul Into Building a Brand With TuMe
“That’s the biggest thing I would say. Just start. Really do it from inside of you. So really believe it, and feel it, and put everything th...
Consciously Communicating Brand Values Through Action
“A brand is more than just the products it sells, more than just the price it sells it for … A brand is an experience. And if you think abou...
Empowering Your CX Team Through a People-Centric Approach
“You have to empower every single team. You have to empower them to know that their jobs matter, that they matter as people, that their insi...
Transcending Traditional Thinking to Create & Innovate
“It’s not that easy to ‘think differently,’ because unconsciously, we are filtering the world through what we expect to see and what we have...
The Evolution of Digital Customer Care With Abbott
"I think the digital care team was clearly one of our most valued assets … (knowing we always had a consistent) ability to stay connected th...
Committing to Your Purpose as a Brand: Mind, Body, & Soul
“You’ve got to be able to hand-on-heart believe in what you’re doing. It’s going to drive your whole team; it’s going to drive business resu...
Harnessing Brand, Consumer, & Industry Insights With Brandwatch
“What this data and analysis really provides is context around the conversation. … People are not shy when it comes to social media, and the...
Revolutionizing B2B Via Data & Relevant Engagements With 6sense
“Today, if you want to compete and win, your experience is what’s going to differentiate you — that’s what’s going to stand out.” – Latané...
Engaging Digital Transformation, Community, & Connection With HP
“People want to be engaged — they want to be excited — they see problems all around and they want to be part of the solution and to make thi...
Leveraging Your Passions to Build a Brand, With Seek & Swoon
“My business fuels my passion and my passion fuels my business.” – Jala Smith-Huys, Founder & Chief Blanket Boss of Seek & Swoon Welcome to...
Developing Trust as the Bedrock of Connection
“We spend so much time worrying about our SEO — how are you optimizing for trust ? Before you post that thing, before you send out that emai...
Understanding Brand Story DNA & Embracing Vulnerability
“I like to demystify story and let people know this is not the purview of artists — this is not just for people who consider themselves to b...
Letting Purpose Guide Your Brand Architecture With Coolhaus
"You don’t need to prove your self-worth to anyone ... if you believe in an idea, be empowered to put yourself as a priority.” – Natasha Cas...
New Season: OnBrand with Sarah Grace McCandless
People crave meaningful engagement and connection with companies now more than ever. Without customers, there IS no business. And it’s not a...
The Elements & Impact of Positive Brand Experiences
“The thing that we’ve got to take a step back and remember is: Without customers, we don’t have a business. You can’t look at the customer a...