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OnBrand features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies across all stages of the journey. Join host Sarah Grace...
"Brands that are doing social really well today are the ones that have mastered the art of listening really broadly — at scale — and listeni...
“As we have evolved the experience, [we] really looked at it as a dual experience. What happens to Mom and Dad when they walk in the door, a...
“When we saw this VOD revolution taking place, it was kind of like a lightbulb went off. And we said, ‘Here it is. Now we can do this. We ca...
“I could turn that repeat business into loyal business. How do I do that? I have to create some kind of a connection. The way that’s done is...
“How are we giving them value? The time they’re spending with your brand, how do you make it worthwhile for them? Those are the kinds of thi...
“That’s the biggest thing I would say. Just start. Really do it from inside of you. So really believe it, and feel it, and put everything th...
“A brand is more than just the products it sells, more than just the price it sells it for … A brand is an experience. And if you think abou...
“You have to empower every single team. You have to empower them to know that their jobs matter, that they matter as people, that their insi...
“It’s not that easy to ‘think differently,’ because unconsciously, we are filtering the world through what we expect to see and what we have...
"I think the digital care team was clearly one of our most valued assets … (knowing we always had a consistent) ability to stay connected th...
“You’ve got to be able to hand-on-heart believe in what you’re doing. It’s going to drive your whole team; it’s going to drive business resu...
“What this data and analysis really provides is context around the conversation. … People are not shy when it comes to social media, and the...
“Today, if you want to compete and win, your experience is what’s going to differentiate you — that’s what’s going to stand out.” – Latané...
“People want to be engaged — they want to be excited — they see problems all around and they want to be part of the solution and to make thi...
“My business fuels my passion and my passion fuels my business.” – Jala Smith-Huys, Founder & Chief Blanket Boss of Seek & Swoon Welcome to...
“We spend so much time worrying about our SEO — how are you optimizing for trust ? Before you post that thing, before you send out that emai...
“I like to demystify story and let people know this is not the purview of artists — this is not just for people who consider themselves to b...
"You don’t need to prove your self-worth to anyone ... if you believe in an idea, be empowered to put yourself as a priority.” – Natasha Cas...
People crave meaningful engagement and connection with companies now more than ever. Without customers, there IS no business. And it’s not a...
“The thing that we’ve got to take a step back and remember is: Without customers, we don’t have a business. You can’t look at the customer a...
“We have to focus on our customers. And the mistake that so many companies have been making is they pour all this money into marketing and s...
“I don’t just work for a company, I work for a company that cares. I work for a company that really cares about not just about the Neighborh...
“Our expectations of how we connect with each other outside of work has completely changed, and I think that there’s an expectation now that...
“How many times do guests have a one-on-one experience with a large brand? It’s very rare, so we take this as our opportunity to allow those...
“(Stories are) how we understand the world and our experience — and how we learn in a lot of ways — I think we can all agree that there’s va...
"One day, I’m a purchaser — I just want to buy my thing — the next day, I could be looking at things, worried about, ‘should I be spending t...
“You cannot resist what is authentic. You cannot resist what is purposeful. And as a customer, you want that — you want a piece of that in y...
“We want to have an authentic communication with these fans. We have been these fans. We are these fans. For me, it’s about growing up and n...
“Empty engagement is just engagement for engagement’s sake. And unfortunately, we have come to associate engagement with attention, and they...
“Customers are engaging with us — it would be a huge missed opportunity not to be listening actively, looking for trends, mining the data, a...
“That’s what all brands really should strive for – just heart. Heart, heart, heart. I think people know when you’re there just to sell them...
“We don’t know what the first half — or much less, the second half — of 2021 is going to look like, but focusing on, ‘how can I create an ex...
“Showing up for our customers in a way that makes a difference is really what Hertz is about. We think now more than ever customers are real...
OnBrand features a closer look at brands through the lens of the consumer, focusing on their desire for true connection with companies acros...