Neale Martin, Part 2

In last week's Part I episode with Neale Martin , branding and marketing consultant and CEO of Sublime Marketing , and author of " Habit: The 95% of Behavior Marketers Ignore ", we uncovered the basic foundations of HOW habits are formed and WHY they matter to marketers. Today, we're jumping into the functions of habit – trust, lies, the business of behavioral marketing patterns – and how YOU can take action to implement proven research into your brand strategy. If you're listening, Tweet us with your reaction to this show at @BrandFever , using the hashtag .

You can listen to Neale Martin, Part 2 online on Radio and Podcast. Open the player on this page to stream the available audio.

Neale Martin, Part 2 is an episode from On Branding by Brand Fever.

This episode is 31:45 long.

This episode was published on Apr 23, 2014.

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