Episode 36: Henrik Werdelin, BarkBox & Prehype

There are few things people love more than their dogs. And BarkBox, a subscription-based business that enables dog owners to surprise their precious pooches with a monthly selection of toys and treats, has tapped into this love in a big way. The brainchild of Henrik Werdelin and two fellow dog lovers – Matt Meeker and Carly Strife – BarkBox grew from a casual “side business” to a fully-fledged enterprise with Bark & Co, complete with a media property, adoption service, and e-commerce site. Bark & Co even designs its own products under Henrik's direction. He leads design, content and future product development for the company. Originally from Denmark, Henrik has taken his entrepreneurial prowess across the globe – spending time in London, Paris, and currently New York. His extensive experience includes serving as Entrepreneur in Residence at Index Ventures, a leading venture capital firm, where he worked with start-ups that turned into household names like Rent the Runway and DropBox. He was formerly the Vice President of Product Development and Strategy for MTV Networks International, and he was named one of Fast Company’s 100 Most Creative People. Henrik is currently the managing partner at Prehype, where he and a group of international entrepreneurs work with companies like Verizon and Intel to help them innovate like start-ups. In this episode of On Branding, Henrik shares his take on creating a human-like brand, the importance of narrative – for company culture and fostering connections with customers – and taking a bold stance on humor.

You can listen to Episode 36: Henrik Werdelin, BarkBox & Prehype online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 36: Henrik Werdelin, BarkBox & Prehype is an episode from On Branding by Brand Fever.

This episode is 37:04 long.

This episode was published on Oct 14, 2015.

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