Guy Duncan, Coca-Cola

Guy Duncan is a man of many Chuck Taylors. Several dozen, actually. Which is fitting, since the Coca-Cola Global Creative Director is always stepping foot on a new continent, managing Coca-Cola, Diet Coca-Cola, and Coca-Cola Zero – the trilogy of Coca-Cola brands – and overseeing all major international marketing, advertising, and content initiatives, including worldwide events such as the Olympics and World Cup. Coca-Cola, consistently ranked as the world's top global brand, has championed marketing based on its "Open Happiness" and "Share a Coke" campaigns, as well as its "2020 Vision" for innovation, design, digital engagement, and branded communications. Its most popular YouTube commercials typically feature a vending machine and spontaneous stunts, like dance-offs and singing competitions. In some cases, the machines have been placed in areas where political and social upheaval prevent Coca-Cola consumers from face-to-face interactions, therefore attempting to bring peace. On this episode of On Branding , Guy tells us how Starsky & Hutch introduced him to the facets of brand storytelling, why placing the consumer as a hero in Coca-Cola's offbeat advertising makes an impact beyond geography or language, and what the challenges are to being the world’s most highly ranked creative director.

You can listen to Guy Duncan, Coca-Cola online on Radio and Podcast. Open the player on this page to stream the available audio.

Guy Duncan, Coca-Cola is an episode from On Branding by Brand Fever.

This episode is 04:11 long.

This episode was published on Apr 1, 2014.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from On Branding when more episodes are available from the podcast feed.