Dr. Neale Martin

Dr. Neale Martin is the kind of marketer that tries to understand why you buy the same brand of toothpaste, peanut butter, and batteries year after year, without so much as blinking at the other competitors on the shelf. He studies why consumers shop at the same stores, buy the same products, and get into the same type of "comfortable" relationships with brands, that we often slip into with other humans. Neale is a habit marketer and consultant who has worked with emerging technology companies, B2B corporations, and consumer facing brands since the early 90’s. A Ph.D. graduate from Georgia Tech who left the academic world of papers and publishing, Neale got his wings in the emerging telecom business. His top clients include such established brands as Sprint, Samsung, Cisco, and Texas Instruments. Neale is the author of Habit: The 95% of Behavior Marketers Ignore , and an accomplished speaker, making the rounds at TED events and book publishing workshops. Today marks Part I of our in-depth conversation with Dr. Martin. Learn how customers form purchasing habits, what the one “golden window” of opportunity is that you can seize to change those habits, and what risk, reward, and loyalty look like in the minds of buyers. We’ll also tell you more about how you can customize your own sales funnel, by segmenting buyer habits and implementing marketing strategies based on behavior, attitude, and intent. Tune in,

You can listen to Dr. Neale Martin online on Radio and Podcast. Open the player on this page to stream the available audio.

Dr. Neale Martin is an episode from On Branding by Brand Fever.

This episode is 36:51 long.

This episode was published on Apr 16, 2014.

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