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The Myth of the Rational Customer
Most of us believe we make rational choices, but our brains are actually wired to say no before we ever get to the logic. Paul Larche, a Hall of Fame broadcaster and author of The Divided Brain, spent four decades in med...
About This Episode
The Myth of the Rational Customer is an episode from On Brand with Nick Westergaard by Nick Westergaard. Most of us believe we make rational choices, but our brains are actually wired to say no before we ever get to the logic. Paul Larche,...
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This episode belongs to On Brand with Nick Westergaard.
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Episode Details
Published Apr 27, 2026, 28:45 long, audio available.
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