Positioning in Eight Words (or Fewer!)

On Brand with Nick Westergaard by Nick Westergaard

Jul 13, 202631:31Business

What makes you different? Do you have a concise and compelling answer to that question? When it comes to positioning, less is more. But too often, companies get wordy and convoluted, losing the plot in a sea of text. Emm...

Related Episodes

Continue listening to more episodes from On Brand with Nick Westergaard.

Amplifying Your Voice to Lead Others

Sep 28, 2026 - 00:29:06

Gina London, an Emmy-winning former CNN correspondent and author of Amplify You, has coached tens of thou...

Ron Johnson on Steve Jobs & Building the Apple Store

Sep 21, 2026 - 00:34:38

Before the first Apple Store opened, the experts said it would fail within a year. But Ron Johnson saw a...

Can You "Rewild" the Corporate Mind?

Sep 14, 2026 - 00:31:14

What if the biggest threat to your organization isn't disruption from the outside, but the way you operat...

Great Technology Isn't Enough

Sep 7, 2026 - 29:59

AI may be everywhere, but Brian Herr says the technology itself isn't the competitive advantage. The real...

Emergent Leadership Beats Overwhelm

Aug 31, 2026 - 33:00

Leaders have more advice, tools, and resources than ever. So why are so many still overwhelmed? Don Grego...

The Woman Behind the Aflac Duck

Aug 24, 2026 - 31:21

What can happen in 30 seconds? For Linda Kaplan Thaler, quite a lot. She’s the creative force behind some...

Why AI Is a Mirror and Not a Tool

Aug 17, 2026 - 30:39

Most conversations about AI focus on the technology. David Dean thinks we're looking in the wrong place....

Five Thought Leadership Avatars for Scaling Ideas

Aug 10, 2026 - 31:44

What does it really take to turn expertise into influence? My guest this week has spent the last two deca...