"Clicks" to "Bricks"; Social Media Strategy for your Practice (EP11)

That’s from the Film, Logan Lucky, and yes...we are going become “one of those Facebook boys” and get to know “all the twitters” too! Welcome, you’re here at The Beacon, so glad you found us! Prepare to have your Blind Spots Illuminated! In this Podcast episode we are getting Social with an introduction and primer to Social Media Marketing for your Practice. To start… Social Media is hard to get right, but easy to get wrong. Everyday, users send 500 million tweets, make 4.5 million likes on Facebook, and upload 95 million photos and videos to Instagram. Social Media is a powerful influencer in today’s competitive Marketplace. Everyone is doing it, using it and viewing it; the largest to the smallest businesses, Governments and Politicians, superstar athletes and actors, your friends, neighbors, and patients too, and so do you! Your Practice Needs a voice here also, but where do you start? What do you do? The choices are so numerous you can be overcome with “analysis paralysis” and do nothing, or keep doing the same thing you’ve been doing with the same results. Let’s make this simple with a few Rules for you to follow… ## Rule 1: Your Practice Social Media should be nothing like your Personal Social Media. I know what you are thinking now, “I’ve got this, this is easy!” I do my own posts on Facebook, can send “tweets” on Twitter and am great at composing and posting Instagram shots. I end up with lots of “likes” and “shares” too. You say to yourself, “I’ll just do the same for my office and Practice”, and you do. But let’s be honest here, have you ever thought, “I’m doing this Social Media stuff, but am just not seeing the results like I would like!” Let’s face it; you have overheard colleagues at dental meetings brag about how many Followers and Likes they have. When you get home, you go online and to check those numbers and confirm that you are way behind! Being the competitive dentist that you are you commit to growing your audience. You think, If a 1000 likes are great, 2000 must be better, so you post away; staff pics, staff lunches, your lunch, birthday parties, donuts, gifts, thank you cards, patient pictures, and Holiday Announcements to start. You post signs at the office, “Like us on Facebook,” “

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"Clicks" to "Bricks"; Social Media Strategy for your Practice (EP11) is an episode from OmniStar Beacon by David Darab, DDS, MS, MBA.

This episode is 00:20:36 long.

This episode was published on Sep 24, 2019.

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