Business

#32 The Identity Trap: Why Tradesmen Struggle To Become Business Owners

Jun 17, 202600:34:05Business

In this episode of the Off The Tools Podcast , Wayne Bettess and Andy Jones dig into one of the biggest hidden problems holding tradesmen back: the identity trap . Many plumbers, heating engineers, electricians and trade...

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#32 The Identity Trap: Why Tradesmen Struggle To Become Business Owners is an episode from Off The Tools by Wayne Bettess. In this episode of the Off The Tools Podcast , Wayne Bettess and Andy Jones dig into one of the biggest hidden proble...

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Published Jun 17, 2026, 00:34:05 long, audio available.

#32 The Identity Trap: Why Tradesmen Struggle To Become Business Owners

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