Winter Olympics and the art of branding

Grab your skis, we’re heading to Milan! If the team could, they would don their Ralph Lauren official athlete kit and hit the ice, but instead, they’ll take to the mic to talk all things Olympics. In the era of social media, the games are just as much about the breakout performances as they are about the breakout personalities. Who will take to the podium for a gutsy performance in personal branding? Which companies are ripe to quickly capitalize on gold-medal glory? We’ll discuss our front-runners and outline what has worked in past Olympics.

You can listen to Winter Olympics and the art of branding online on Radio and Podcast. Open the player on this page to stream the available audio.

Winter Olympics and the art of branding is an episode from Off the Rock, On the Record by Obsidian Public Relations.

This episode is 00:12:15 long.

This episode was published on Feb 10, 2026.

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