
OPR Podcast_04.28
Welcome to the world of professional PR! Making the jump from the classroom to the office is intimidating, but in our nimble field, our boar...
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Podcast by Obsidian Public Relations

Welcome to the world of professional PR! Making the jump from the classroom to the office is intimidating, but in our nimble field, our boar...

Artemis II is not the first crew to launch into space with lunar aspirations, but it is the first to successfully complete a 10-day flyby, s...

It’s officially mid-April, and everyone is ready to get out and go! Events are back in session, and if you’re planning to host one before th...

The music, the lush fairways, the ball-cap clad spectators – there are few things more iconic in sports than The Masters. Rich in tradition...

If you’ve felt an undeniable need to consume more protein or find yourself wanting to introduce mushroom oil into your coffee routine, then...

As the tulips bloom and the pollen falls, we enter a time of year when it’s more likely you’ll hear bells chime and the faint sound of rice...

We’ve all been there – you’re deep in conversation when you say something that doesn’t land. OOPS. In the path toward damage control, there...

Sarah J. Maas (affectionately known as SJM around this office) chose Call Her Daddy as the vehicle for announcing her highly anticipated nex...

The itty-bitty IKEA-stuffy-dragging monkey named Punch captured the hearts of internet empaths around the globe. His harrowing journey to re...

PR campaigns require planning – emails, social posts, events and advertisements are set in motion long before they reach consumers. But what...

The earliest mention in our work chats of the “Wuthering Heights” promotional circus is dated June 2025. Our collective team has spent month...

Grab your skis, we’re heading to Milan! If the team could, they would don their Ralph Lauren official athlete kit and hit the ice, but inste...

In two decades of learning, you’ll pick up a few tips of the trade along the way. To celebrate 20 years of Obsidian, we talk with three of o...

When weighing out the trending topics for this week’s episode, the winter storm that put more than 185 million people under severe weather a...

Last week, Verizon had a nationwide outage, sending some business and personal callers into panic mode. While we *kind of* know what caused...

Starting to make plans for your outreach efforts in 2022? Start first by assessing trends and the predicted landscape for the next year. Kel...

Creating a workplace that prioritizes thanks and support is no small feat, but for more than 15 years, Courtney has done just that at Obsidi...

Burgeoning college athletes, listen up. If you want to capitalize on name, image and likeness deals, you first need to sharpen your communic...

If you work in public relations, you know what it feels like to pray a crisis away. After all, no one wants to navigate the intense tightrop...

We’re getting into the holiday spirit early...because why not? This episode of Off the Rock, On the Record is all about giving. If you’re lo...

Public relations professors share how they adapt to the ever-changing natures of our industry, world and the needs of PR students.

Lauren Hannaford shares the lessons she's learned throughout her decade-long tenure at Obsidian Public Relations.

Madison Mullis, public relations graduate student at the University of Memphis, shares lessons she's learned as a communication intern.

Murray Lace, senior account manager at Obsidian Public Relations, shares the lessons she's you learned throughout her first five years as a...

Abbie Hancock, public relations student at Mississippi State University, shares lessons she's learned throughout her undergraduate PR curric...

When you treat your employees well, they treat your customers well. That is why maintaining employee morale is critical to the success of bu...

When it comes to the wellbeing of animals, The Humane Society of Memphis and Shelby County’s Ellen Zahariadis is an expert. As the Humane So...

We’ve moved past the childhood mantra stating words can’t hurt you – they carry weight and can make or break a company’s reputation. Addison...

From weddings to retirement parties, Memphis expert Toni Williams of Spring Creek Ranch has planned it all. She shares how you can create un...

How do you ensure that your new product or service is a success? Meaningful communication as you prepare to launch is key. Gracie Lee shares...

As a brand, social media is a great tool to connect with your audience in a personal way. Obsidian’s own Twitter-famous employee, Addison, s...

When it comes to customer service, some brands go above and beyond. Differentiates good customer service from great customer service? On thi...

Crisis management may be the toughest part of a PR practitioners role. So, how do we support customer service on top of our other crisis rol...

How do you connect with your consumers in a digital era? Gracie joins the podcast to discuss digital reviews and how they can make or break...

In this episode of Off the Rock, On the Record, our director of client services – Lauren Hannaford – underscores the importance of customer...

This mini-season of Off the Rock, On the Record was written, recorded and produced by Obsidian’s 2019 summer interns – D’Marius Gillespie an...

This mini-season of Off the Rock, On the Record was written, recorded and produced by Obsidian’s 2019 summer interns – D’Marius Gillespie an...

This mini-season of Off the Rock, On the Record was written, recorded and produced by Obsidian’s 2019 summer interns – D’Marius Gillespie an...

Al Austin of Mid-South Ice House joins Gracie Lee of Obsidian Public Relations to discuss the impact of social media advertising on small bu...

Beverly Walker, founder of Lil' Bit of Country, talks with Account Executive Murray Lace about starting a business that's close to her heart...

Maggie Strom, principal at Tioga Environmental Consultants, sits down with Christina Babu of Obsidian Public Relations to discuss strategic...

Tom Lawrence is a small business owner and a mountain climber. At the time this podcast is published, he's currently climbing Mount Everest...

The modern digital landscape has made professional development easier than ever. But, technology has also caused trends to change quickly, m...

Lauren, our director of client services, has held every role our firm has to offer. Through her time at Obsidian, she’s gained valuable insi...
One of the most difficult facets of the working world is relationship management. As a PR firm, we’re no stranger to these difficulties, as...

Social media – it’s nearly unavoidable, personally and professionally. If you’re a business owner or in the communication industry, you know...

We’re in the business of telling stories. Each client has amazing content to share, but some client audiences are harder to reach than other...

If you’ve worked in PR for a while, you’ve likely encountered coworkers with degrees in strategic communication, advertising, marketing, or...

Our go-to event expert, Murray Lace, shares recent successes and tips for you to use in this episode of Off the Rock, On the Record.

Join Taylor and Kerri as they discuss all things related to nonprofit public relations and communication.