Why Smart Brands Are Rethinking Supply Chain Resilience

How are brands thinking about their supply chains five years after the COVID-19 crisis? Companies are now leaning more heavily into innovation, from making their operations resilient to market changes to launching sustainability initiatives. In this episode, Stephanie Mehta , CEO and Chief Content Officer at Mansueto Ventures , joins hosts Reid Jackson and Liz Sertl following her keynote at GS1 Connect. They discuss why the supply chain is now at the center of innovation and how companies can stay ahead of changes in the economy and evolving customer demands. Drawing on her experience leading Fast Company and Inc., Stephanie shares how resilience, sustainability, and data-driven thinking are transforming the business landscape for companies of every size. In this episode, you'll learn: How companies are using the supply chain to drive innovation and acceleration Why executives are rethinking product packaging, automation, and logistics The impact of data and social media on a company's operations Jump into the conversation: (00:17) Introducing Next Level Supply Chain (02:32) Stephanie Mehta's journey from business journalist to CEO (03:27) How GS1 US collaborates with media brands (04:13) Reaching small businesses with supply chain storytelling (05:41) What most people miss about barcodes (07:35) Why innovation should not stop post-crisis (08:23) How sustainability aligns with consumer demand (11:16) Solving forecasting and inventory with better data (12:05) The logistics of HP's sustainability initiative (15:56) Social media's growing impact on supply chains Connect with GS1 US: Our website - GS1 US on LinkedIn Connect with the guest: Stephanie Mehta on LinkedIn Check out Mansueto Ventures

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Why Smart Brands Are Rethinking Supply Chain Resilience is an episode from Next Level Supply Chain with GS1 US by GS1 US.

This episode is 21:19 long.

This episode was published on Jul 9, 2025.

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