Bad Data, Big Delays: The Hidden Risk in Pharma Supply Chains

What happens when a single digit in your product data is wrong? In this episode of Next Level Supply Chain, Steve Madsen , Founder and CEO of RxERP , joins hosts Reid Jackson and Liz Sertl to explore the critical role of master data in pharmaceutical logistics. When product information like GTINs, NDCs, and trading partner data don't align, entire warehouse operations can grind to a halt. Steve shares how his team experienced these challenges firsthand and how that led them to build a new approach to serialized inventory management and automated master data. You'll learn how trusted data sources, automation, and GS1 standards help supply chains move faster, stay compliant with DSCSA, and reduce costly human errors. In this episode, you'll learn: Why small data errors can disrupt supply chains How automation reduces human error in master data management Why trusted data sources are essential for DSCSA compliance Things to listen for: (00:00) Introducing Next Level Supply Chain (01:20) Steve's journey in building a pharmaceutical ERP platform (05:29) Why serialization matters (14:17) The benefits of automating master data management (16:54) Connecting master data to DSCSA compliance (30:03) Steve's favorite technology Connect with GS1 US: Our website - GS1 US on LinkedIn Register now for this year's GS1 Connect and get an early bird discount of 10% when you register by March 31 at connect.gs1us.org . Connect with the guest: Steve Madsen on LinkedIn Visit RxERP at

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Bad Data, Big Delays: The Hidden Risk in Pharma Supply Chains is an episode from Next Level Supply Chain with GS1 US by GS1 US.

This episode is 36:47 long.

This episode was published on Mar 25, 2026.

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