How Fragile is Your Supply Chain? Lessons from Resilient Companies

Efficiency works when everything goes to plan. But as disruptions grow more frequent and complex, resilience and preparation are what set strong supply chains apart. In this episode, logistics expert John Manners-Bell , founder and CEO of Transport Intelligence , joins hosts Reid Jackson and Liz Sertl to discuss what leaders need to know about supply chain risk, technology, and balance. With over 40 years in the industry advising organizations like the World Economic Forum, the UN, and the European Commission, John shares hard-earned lessons from real-world crises and why efficiency is not enough. Listeners will gain a sharper understanding of how to prepare for disruption, enhance visibility across their networks, and utilize AI and data to build more resilient operations. In this episode, you'll learn: How to measure the cost of supply chain risk Why you need to prioritize resilience in supply chain strategy How AI helps logistics leaders anticipate risks and plan accordingly Jump into the conversation: (00:00) Introducing Next Level Supply Chain (04:14) Why supply chain risk is everyone's problem (06:41) Balancing efficiency and resilience for long-term success (11:07) Why inventory alone won't save your business (12:51) How visibility and data transform modern supply chains (16:24) Cyberattacks, paper backups, and recovery stories (18:18) The rise of AI and automation in logistics (22:12) Lessons from companies that built resilience (25:57) The mindset every future-ready supply chain leader needs Connect with GS1 US: Our website - GS1 US on LinkedIn Connect with the guests: John Manners-Bell on LinkedIn Check out Transport Intelligence

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How Fragile is Your Supply Chain? Lessons from Resilient Companies is an episode from Next Level Supply Chain with GS1 US by GS1 US.

This episode is 32:20 long.

This episode was published on Oct 15, 2025.

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