This guy names billion dollar brands for a living, here’s his exact 3-step formula.

Get Sam & Shaan's pro-level biz resource vault (free): Episode 805: Sam Parr ( ) and Shaan Puri ( ) talk to the branding genius behind BlackBerry, Sonos, Vercel and Swiffer about how to create a billion-dollar brand name. — Show Notes: (0:00) Nothing will be used more than your name (2:01) Windsurf (3:50) Swiffer (10:06) Naming game: Fiber startup (17:14) quantity leads to quality (29:46) Problem solving propositions (32:40) Power letters (35:04) How Sam names a company (40:48) Rate this brand (1-10) (47:50) Blackberry (48:24) When to change a name (50:47) Presidential slogans (51:43) Recommended reading (53:39) How David thinks about AI — Check Out Shaan's Stuff: • Shaan's weekly email - • Visit to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge — Check Out Sam's Stuff: • Hampton - • Ideation Bootcamp - • Copy That - • Hampton Wealth Survey - • Sam’s List - My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

You can listen to This guy names billion dollar brands for a living, here’s his exact 3-step formula. online on Radio and Podcast. Open the player on this page to stream the available audio.

This guy names billion dollar brands for a living, here’s his exact 3-step formula. is an episode from My First Million by Hubspot.

This episode is 60:06 long.

This episode was published on Mar 13, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from My First Million when more episodes are available from the podcast feed.