Underquoting, Overpricing & Vendor Conditioning

Send us Fan Mail Underquoting is under increasing scrutiny in Australia, with regulators cracking down on misleading pricing tactics. In this episode, Tom Panos, John McGrath, and Troy Malcolm dive into what underquoting really is, why it happens, and how ethical agents can avoid it. They explore three common pricing pitfalls: lack of product knowledge, deliberate deception, and good agents being pressured by dodgy competitors. More importantly, they offer real-world strategies—like early buyer feedback, honest price conversations, and aligning vendor expectations transparently across a campaign. Troy discusses how buyers now use AI to do their own market research, making deception harder than ever. John McGrath reinforces the need for radical transparency, stating, "We don’t condition, we don’t make up buyers, we don’t make up comments." With Tom reporting a strong market and a recent 100% clearance rate, this timely episode provides essential insights for agents who want to stay ethical—and competitive.

You can listen to Underquoting, Overpricing & Vendor Conditioning online on Radio and Podcast. Open the player on this page to stream the available audio.

Underquoting, Overpricing & Vendor Conditioning is an episode from Million Dollar Agent by John McGrath, Tom Panos & Troy Malcolm .

This episode is 31:54 long.

This episode was published on Jul 28, 2025.

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