The Guide to SaaS Positioning - April Dunford

In this episode we discuss with marketing positioning legend April Dunford. Positioning is foundational to everything we do in sales & marketing. But what exactly is positioning? It’s a widely misunderstood topic April says... “Positioning defines how your product is the best in the world at delivering some value that a well defined set of customers cares about” If you’re building a SaaS business this is a must watch! We discuss, - What exactly is positioning anyway - The 5 Components of awesome positioning - How to tackle positioning and in the correct order - The intersection of jobs to be done & positioning - When to start positioning in SaaS - Choosing the right market - Positioning complex products - Marketing is not magic dust you can throw on bad positioning - Message testing around a positioning thesis - How April became a great storyteller - Radical differentiation in 2021 - How to hire great marketers If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn . We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

You can listen to The Guide to SaaS Positioning - April Dunford online on Radio and Podcast. Open the player on this page to stream the available audio.

The Guide to SaaS Positioning - April Dunford is an episode from Masters of SaaS by Todd Chambers .

This episode is 55:37 long.

This episode was published on Jun 25, 2021.

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