Using Emotional Targeting to Optimize Your Website Conversion Rates

Have you been testing and changing your landing pages daily but have yet not seen an improvement to your website conservation rate? Conversion optimization is the process of converting more of your existing traffic into sales. Traditional doctrine contends that the best way to optimize for conversions is to focus on CTR and other similar metrics. On Master the Marketplace episode 41, we pick the brain of our guest Talia Wolf to understand how to effectively appeal to emotional reasoning. She explains how this approach fails to get to the root of customer buying decisions: emotion. By focusing on customers' emotional reasoning, Talia's campaign results have skyrocketed. Welcome to Master the Marketplace with Kaspien

You can listen to Using Emotional Targeting to Optimize Your Website Conversion Rates online on Radio and Podcast. Open the player on this page to stream the available audio.

Using Emotional Targeting to Optimize Your Website Conversion Rates is an episode from Master The Marketplace by Kaspien.

This episode is 00:33:56 long.

This episode was published on Feb 22, 2022.

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