Snowed In? How Smart Businesses Maximize Marketing During Bad Weather

In this episode, Sydney Chakalos discusses how local businesses can effectively market themselves when inclement weather rolls in and they're forced to close their doors temporarily. She emphasizes how during bad weather, like snow storms, more people are stuck at home and online more presenting an opportunity for small businesses to market themselves and capitalize on the increased online activity. Sydney provides three suggestions for local businesses to leverage during the impending snow storm so they're top of mind and can make up for that lost revenue after being closed for a few days. She walks through strategies for creating content that boosts engagement on your social media, the ads she runs for her clients when inclement weather hits, and how email marketing can be a powerful tool to leverage to get a quick cash flow boost. Download the free resources to accompany this episode that you may find helpful as you implement these tips: Free marketing content calendar template Free step-by-step guide to set up your Meta Pixel (aka your superpower for more effective Facebook and Instagram ads) Free guide that walks through the 3 Most Common (and Costly) Ad Mistakes Local Businesses Make

You can listen to Snowed In? How Smart Businesses Maximize Marketing During Bad Weather online on Radio and Podcast. Open the player on this page to stream the available audio.

Snowed In? How Smart Businesses Maximize Marketing During Bad Weather is an episode from Marketing Your Local Business Online by Sydney Chakalos.

This episode is 08:13 long.

This episode was published on Jan 23, 2026.

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