For the Local Business Owner Burnt Out from Social Media
Are you exhausted by the never-ending demands of social media? You're not alone. In this episode, Sydney gets real about social media burnou...
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Marketing Your Local Business Online
How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should...
Episodes
20 of 55 episodesHow to Use AI Without Deterring Customers
Is AI helping or hurting you in marketing your local business? In this episode, Sydney breaks down the fine line between using AI as a helpf...
One Problem, One Story: The Marketing Shift That Changes Everything
Sydney recently flew to Nashville for a two-day live workshop called StoryBrand Your Business Live with Donald Miller, author of Building a...
The Social Media 'Catch 22' & How to Escape It
You have a running list in your phone or in your head of all the content ideas. Things you want to post, things you want to share, customer...
Why Your Social Media Isn't Converting (And It's Not What You Think)
_*]:min-w-0 gap-3"> You're posting consistently, making Reels, using trending audio, doing everything the experts say to do. So why isn't yo...
The Riskiest Thing A Local Business Owner Can Do Right Now
Right now, the instinct for a lot of local business owners is to pull back, cut expenses, and go quiet. And honestly? In an uncertain econom...
Should I Hire A Social Media Manager?
"Should I hire a social media manager?" It's one of the most frequent questions that I hear from local business owners. And my answer as a s...
The Real Reason New Customers Aren't Finding You
You have a great product or know you provide a great service, you have a list of happy customers who love you. So why do you still feel like...
How Much Should a Local Business Actually Spend on Meta Ads?
If you've ever Googled how much to spend on Meta ads and walked away more confused than when you started, this episode is for you. Host Sydn...
The Silent Expense Draining Your Business Every Month
There's something costing your business money every single month and it never shows up on your bank statement, your credit card, or your pro...
Stop Social Media Burnout Without Sacrificing Customers
This episode offers a practical blueprint for small business owners to avoid social media burnout while effectively reaching their local aud...
If You Want More Local Customers Fast, Do This
Sydney Chakalos shares proven tactics for local business owners to attract more customers quickly using social media, paid ads, and email ma...
Turning Clicks Into Customers
In this episode, Sydney Chakalos discusses the challenges businesses face in converting social media engagement and ad clicks into actual cu...
The 3 Facebook & Instagram Ad Campaigns Every Local Business Needs
In this episode of the Marketing Your Local Business Online podcast, host Sydney Chakalos discusses how local businesses can effectively uti...
Snowed In? How Smart Businesses Maximize Marketing During Bad Weather
In this episode, Sydney Chakalos discusses how local businesses can effectively market themselves when inclement weather rolls in and they'r...
I Can Predict Marketing Success By This One Factor
In this episode of the Marketing Your Local Business Online podcast, host Sydney Chakalos discusses the critical importance of consistency i...
The Data Tracking Tool Most Local Businesses Aren't Using But Should
In this episode, Sydney Chakalos discusses the significance of the Meta Pixel for local businesses, emphasizing its role in tracking user ac...
3 Facebook Ad Mistakes Draining Your Budget
In this episode, Sydney Chakalos discusses three common mistakes local businesses make when running Facebook ads that can drain their budget...
You Don't Need More Followers. You Need This Content Strategy
In this episode, Sydney Chakalos discusses the evolving landscape of content strategy, emphasizing the importance of focusing on engagement...
Stop Wasting Money: Boosted Posts vs. Facebook Ads Explained
In this episode, Sydney Chakalos discusses the critical differences between boosted posts and running ads using Meta Ads Manager. This episo...