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When Ellie Norman joined Formula E as chief marketing officer in October 2024, the 11-year-old electric motorsport was in “plucky startup” mode with its eyes set on growth. Her brief was to turn it into a “global brand”....
Why team culture is key to driving growth with Formula E CMO Ellie Norman is an episode from Marketing Week by Marketing Week. When Ellie Norman joined Formula E as chief marketing officer in October 2024, the 11-year-old electric motorspor...
This episode belongs to Marketing Week.
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Published Feb 9, 2026, 26:47 long, audio available.