Why team culture is key to driving growth with Formula E CMO Ellie Norman

When Ellie Norman joined Formula E as chief marketing officer in October 2024, the 11-year-old electric motorsport was in “plucky startup” mode with its eyes set on growth. Her brief was to turn it into a “global brand”. By the end of its recent 2024/25 season, Formula E had grown its TV audience by 14% to 561 million and its fanbase was up 13% compared to the previous year, reaching 442 million people. All signs that suggest the plan Norman set in place is working. In this episode of The Marketing Week Podcast, recorded live at Festival of Marketing with podcast agency 18Sixty, Norman shares her approach to partnerships, how she navigates team building and the importance of “building a culture where everyone can do their best work”. She also shares how she approaches her first few months in a new role, with previous jobs including chief communications officer at Manchester United and global director of marketing and communications at Formula 1. Hosted on Acast. See acast.com/privacy for more information.

You can listen to Why team culture is key to driving growth with Formula E CMO Ellie Norman online on Radio and Podcast. Open the player on this page to stream the available audio.

Why team culture is key to driving growth with Formula E CMO Ellie Norman is an episode from Marketing Week by Marketing Week.

This episode is 26:47 long.

This episode was published on Feb 9, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Marketing Week when more episodes are available from the podcast feed.