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Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely...
About This Episode
Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast] is an episode from Marketing Smarts from MarketingProfs by MarketingProfs. Podcast guest Tish Millsap introduces the who, what, where, when, and why framew...
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Episode Details
Published Nov 9, 2023, 26:02 long, audio available.
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