Business

Marketing Smarts from MarketingProfs

MarketingProfs

Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionab...

Episodes

20 of 50 episodes

Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insigh...

46:36Mar 28, 2024

Customer Patience and 'Time to Win': Jay Baer on Marketing Smarts [Podcast]

Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has...

31:39Jan 11, 2024

Understanding Your B2B Digital Doppelg�nger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast]

Explore the intriguing concept of using AI to create your very own Digital Doppelg�nger, and discover how and when to use your creation by a...

39:22Jan 4, 2024

Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]

Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flouri...

30:52Dec 21, 2023

CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast]

It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But...

34:54Dec 14, 2023

Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast]

You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks...

32:35Dec 7, 2023

Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast]

If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof a...

29:52Nov 30, 2023

The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast]

Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing th...

39:29Nov 15, 2023

Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]

Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution...

26:02Nov 9, 2023

Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast]

Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales ena...

27:05Nov 2, 2023

Maximizing Your Reach--Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast]

Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and gue...

35:10Oct 26, 2023

Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast]

In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successfu...

33:54Oct 19, 2023

Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding: Joey Coleman on Marketing Smarts [Podcast]

Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workf...

41:10Oct 12, 2023

How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast]

Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing...

33:14Oct 5, 2023