Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster
Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insigh...
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Marketing Smarts from MarketingProfs
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionab...
Episodes
20 of 50 episodesCustomer Patience and 'Time to Win': Jay Baer on Marketing Smarts [Podcast]
Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has...
Understanding Your B2B Digital Doppelg�nger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast]
Explore the intriguing concept of using AI to create your very own Digital Doppelg�nger, and discover how and when to use your creation by a...
Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]
Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flouri...
CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast]
It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But...
Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast]
You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks...
Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast]
If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof a...
The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast]
Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing th...
Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution...
Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast]
Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales ena...
Maximizing Your Reach--Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast]
Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and gue...
Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast]
In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successfu...
Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding: Joey Coleman on Marketing Smarts [Podcast]
Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workf...
How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast]
Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing...
How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]
Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They...
LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]
Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and...
Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]
Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and bein...
Empowering Sales Success--The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast]
The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy be...
Revolutionizing B2B Brand Monitoring With AI-Powered Insights: Meghan Bazaman on Marketing Smarts [Podcast]
Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we ke...
Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast]
Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of p...