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“Close Enough”: Google Redefines What Counts as a Search Term

Marketing O'Clock - Your Weekly Digital Marketing News Podcast by Cypress North

May 18, 202601:08:21Business

This week on Marketing O’Clock: Google says Search Terms reports may now show AI-generated approximations of user intent rather than exact queries. Also, YouTube introduces new shoppable TV ads and upgraded Masthead plac...

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“Close Enough”: Google Redefines What Counts as a Search Term is an episode from Marketing O'Clock - Your Weekly Digital Marketing News Podcast by Cypress North. This week on Marketing O’Clock: Google says Search Terms reports may now show...

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Published May 18, 2026, 01:08:21 long, audio available.

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