The EU’s DMA Changes Lead to a Google Search All-Time Low 😳
This week on Marketing O’Clock: The changes from the European Union’s Digital Markets Act have resulted in what Google called “the largest r...
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Marketing O'Clock - Your Weekly Digital Marketing News Podcast
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online ma...
Episodes
20 of 479 episodes
Google’s Ad Tech Business: Staying Together (Maybe) Forever
Judge Rules Against Google’s Ad Tech Business Breaking Up | EP. 449 This week on Marketing O’Clock: A federal judge ruled against Google’s a...
We’ll /goto a World With Google Search’s /goto Tracking Parameters
This week on Marketing O’Clock: Google Search will be releasing its /goto parameters. Google says it’s rolling this out to protect its servi...
Microsoft’s AI Max Is Going All Around the Globe 🌎
This week on Marketing O’Clock: Microsoft is now starting to roll out AI Max worldwide. The feature is meant to help improve campaign perfor...
Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP 446
Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP. 446 This week on Marketing O’Clock: Starti...
ATTENTION 🚨: This Deal Is Ending Soon… (At Least According To Google’s Deal Ends Feature)
This week on Marketing O’Clock: Google's new experimental specialized feature, Deal Ends Annotation, is within Product Listing Ads in Mercha...
Read the Sign 🪧… Google Lets Advertisers Add AI Label to Content
This week on Marketing O’Clock: With Google’s newly rolled-out AI content label update, advertisers can directly add text or visual labels,...
Billions of AI Search Clicks (and Billions of Distractions?)
Google’s AI Search Is Sending "Billions of Clicks", But Is This Metric Accurately Highlighting Its “Success”? | EP. 443 This week on Marketi...
Let’s Get Ready To Battle ⚔️… Google Ad’s Bidding Update Stirs Up Marketers
This week on Marketing O’Clock: Google Ads’ August bidding update is causing tension in the marketing world and leaving clarification to be...
Console Yourself—Your Social Stats Have Arrived to GSC
This week on Marketing O’Clock: Google Search Console is introducing social performance reporting for Instagram, TikTok, X, and YouTube. Plu...
DMCA TAKEDOWN 🤼 … But Not Really (Kinda)
This week on Marketing O’Clock: DMCA request forms are supposed to help you remove copyright-infringing content, but with fraudulent request...
STRONG Opinions on Google Ads’ “Strongest Match” Label Tests
This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd h...
AI Mode News From Google! (and Meta?) 🤔
This week on Marketing O’Clock: Google Search is pushing out Information agents within AI Mode for a fee within Google AI Ultra subscription...
In a SNAP! 🫰 OpenAI’s New Beta Ads Manager Tool Will Create Ads From Individual Catalog Items Automatically
This week on Marketing O’Clock: OpenAI announced the launch of product feeds, a new beta Ads Manager tool that will allow retail advertisers...
New Search Gen AI Performance Reports Are Heading to Search Console | EP. 436
This week on Marketing O’Clock: Google’s new Search Generative AI Performance Reports are starting to head to Search Console; while limited...
Do You Already Have Conversion Tracking Set Up in ChatGPT? Enjoy EARLY Access To Conversion Optimized Campaigns!!
This week on Marketing O’Clock: OpenAI says that if your conversion tracking is set up in ChatGPT by June 1, you can get early access to con...
GML Updates: For Better Or For Worse?
This week on Marketing O’Clock: GML’s announced updates are bringing about different opinions from voices in the marketing world. Plus, the...
“Close Enough”: Google Redefines What Counts as a Search Term
This week on Marketing O’Clock: Google says Search Terms reports may now show AI-generated approximations of user intent rather than exact q...
New ChatGPT Ads News!?!? Updates and Best Practices!
This week on Marketing O’Clock: As OpenAI has begun rolling out ChatGPT Ads, industry experts are keeping track of important updates and fin...
INSTANT Photos That INSTANTly Disappear!?! Meta Launches New Picture App
This week on Marketing O’Clock: YouTube announced that they’re trying out a “conversational” search experience that’s called “Ask YouTube.”...